The JSWeb Blog

21 Steps to Effective eCommer Product Pages

Creating effective ecommerce product pages for your Zen-Cart is extremely important for better customer experience and high conversion rates. Thankfully, web developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. While one size may not fit all, I recently read an article posted by […]

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What Do Shoppers Think of Your Ecommerce Site?

I came across this great post by “Dale Traxler” in LinkedIn. If you havent yet setup your LinkedIn account, they start here: http://www.practicalecommerce.com/my/account/signup ————————————————— In “Reviewing your Ecommerce Business at Year End,” I offered a framework to critique your business’s performance for 2012. This week’s article focuses on how to improve your ecommerce businesses for […]

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Comparing Compare: How online retailers can get it right

One of the major features of any eCommerce website is ‘Compare’. Gone are the days of asking a sales person to explain the differences between products. The Internet gives customers the ability to compare products with many sites providing side-by-side comparisons. There is now a Zen Cart module contribution that adds a comparison system to […]

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Top 50 online retailers in the UK: Argos reclaims second place from Apple

Whether you are designing a new eCommerce site or looking to enhance your existing site it’s always worth spending some time looking at how the most popular online retailers are designed and functioning. In 2012 Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to […]

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The Starter’s Guide to Effective eCommerce Fulfillment

The following article was posted by Michael Koploy, ERP Analyst at Software Advice and is certainly worth a read. Congratulations! Your new e-commerce website just went live, you’re doing some great marketing to attract new customers, and you’re eagerly awaiting for orders to come flooding in. But you might have neglected one of the most […]

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Does your website comply with the EU e-Privacy Directive?

On 26 May 2012 the UK’s Information Commissioner’s Office (ICO) imposes an EU directive designed to protect internet users’ privacy. The law says that sites must provide ” clear and comprehensive ” information about the use of cookies – small files which allow a site to recognise a visitor’s device and what’s more ask visitors […]

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The Facts Behind Abandoned Carts

Over the years we have published multiple articles on the topic of abandon shopping carts which outline multiple reasons why they happen. For our Zen Cart customers we have also given recommendations to key Zen-Cart modules that will help reduce such drop off rates which have included: Fast’n’Easy Check module which reduces the process steps […]

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Site Review: Asos

For each client who asks us to design them a great looking Zen Cart website (one that not only enhances upon the standard Zen Cart template that’s available to all, but instead brings them in line with the latest design trends and makes them stand out from their competition), we always ask them for a […]

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Pringles Own Fans Gear Up the Brand, Thanks to Video Marketing.

Pringles – Speakers Campaign The JSWeb team are proud to help LAUNCH a Global Online Speakers Campaign for PRINGLES (Kellogg) – Yes those delicious crisps that once you POP your can’t stop eating! The Campaign for 2012 allows Pringles to gear up customers for ‘festival fun’ with an on-pack offer to claim limited edition Pringles […]

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