The JSWeb Blog

Site Owners, WAKE UP, and smell the Panda!!

I often talk with site owners about how their eCommerce websites are performing only to hear the same response – “Not very well”, “Struggling”, “We’ve been dropped from Google” but what customers can’t tell is why and when I then ask the questions “have you heard of Google Panda”  I am normally met with a […]

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6 Myths About Social Media Marketing

I came across this great Social Media Myths post on INC.com which I really needed to share (a number of them certainly rang home to me after speaking with  clients who weren’t too sure whether or not social media was right for them) Myth No. 1: If it doesn’t go viral, it wasn’t worth the […]

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So what do shoppers actually want from a mobile experience?

Derek Eccleston (Commercial Director at eDigitalResearch plc) shared a really good post today on econsultancy which gave real reassurance, backing up my thoughts about mCommerce and what users actually want. Every six months the guys at eDigitalResearch ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites […]

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How H&M uses Facebook, Twitter, Pinterest and Google+

Just saw this post flow through my Twitter feed and have to share it! H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. It follows on from similar blogs looking at the social […]

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ZenCart mCommerce Latest Release

ZenCart mCommerce Module – Ready To Be Installed. We are pleased to launch the very latest mCommerce module (2.0.1) for Zen-Cart. The most advanced Mobile theme for Zen Cart using HTML5 Utilising the latest release of jQuery Mobile bringing you rich touch screen features The jQuery Mobile theme is a mobile native-like web app that […]

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21 Steps to Effective eCommer Product Pages

Creating effective ecommerce product pages for your Zen-Cart is extremely important for better customer experience and high conversion rates. Thankfully, web developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. While one size may not fit all, I recently read an article posted by […]

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What Do Shoppers Think of Your Ecommerce Site?

I came across this great post by “Dale Traxler” in LinkedIn. If you havent yet setup your LinkedIn account, they start here: http://www.practicalecommerce.com/my/account/signup ————————————————— In “Reviewing your Ecommerce Business at Year End,” I offered a framework to critique your business’s performance for 2012. This week’s article focuses on how to improve your ecommerce businesses for […]

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